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Going From The Exchange Floor To The Prison Yard?
TESTIMONIALS
Larry Levine
Prison News Stories
NYSE takes offence at advice for white collar criminals. Dirty traders keep prison consultants busy
guardian.co.uk
Andrew clark in New York monday 13 july 2009 18:13 BST
The road from Wall Street to federal prison has become increasingly well worn as the financial
fiercely intolerant of any slight on its reputation for probity.

The NYSE has fired off an angry "cease and desist" letter to a consultancy firm called
Wall Street
Prison Consultants
, which offers advice to white-collar felons on how to survive life behind bars.

Established by convicted fraudster
Larry Levine, the consultancy offers a "Fedtime 101" course
teaching errant financiers anything from prison etiquette to the basics of brewing alcohol from
food remnants. But its website has infuriated the NYSE as it shows a picture of the stockmarket
floor and asks: "Going from the exchange floor to the prison yard?"

In a letter dated 10 July, which has been obtained by the Guardian, the NYSE's senior
vice-president for legal affairs, Janet Parkhurst, accused
Wall Street Prison Consultants of
implying a link between the exchange and wrongdoing: "Your unauthorised use of the images of
the facade and the trading floor, as well as your unauthorised references to NYSE and the trading
floor, and the use of these to draw false connections between NYSE and criminal behaviour,
tarnishes the image of the NYSE and its affiliated companies."

She says the consultancy firm's actions result in the "dilution" of the NYSE's trademarks: "For over
200 years, the NYSE brand has connoted, and continues to connote, the provision of equal
access to the world's largest and most liquid exchanges and a world-class array of financial
products and services."

Levine spent a decade in prison on drugs and fraud convictions. While inside, he taught himself
about the legal system and began dispensing advice to fellow inmates. He maintains that business
has been steady since the financial crisis began to throw up evidence of corruption.

High-profile actions in the US have included the prosecution of Bernard Madoff, Sir Allen Stanford
and mortgage tycoon Angelo Mozilo.

Levine said: "The NYSE is in the dark if they believe that my use of their images tarnishes their
reputation when Wall Street is full of dirty traders."